Satyam Associates

Partners in Strategic Research 

Dr. Satyam Ph.D.,

10-3-20/A ,

East Maredpally ,

Hyderabad 500026 India.

http://satyamassociates.tripod.com

E-Mail:  satyammarketingresearch@yahoo.co.in  

Phone: (+91)040-27732795

                  98660 33374

                  92462 70426

Summary of Capabilities

Planning and Design Capabilities

·        Problem definition

·        Study Design

·        Sampling Design and Preparation

·        Questionnaire design

Data Collection Services

·        In-person interviewing

    Home and office

    Stores and Street Corners

    Urban and rural-national

·        Telephone Interviewing

·        Mail Studies

      Ad hoc

      Panel

·        Focus group recruitment and moderation

·        In-depth one-on-one interviewing

·        Consumer, executive and professional interviewing

·        Experienced interviewers

·        Professional training and supervision, including full monitoring

Coding and Data Entry Services

Data Processing and Tabulation Services

• Database management and data processing
• Different tabulation packages available based on project specifications
• Unlimited number of respondents and variables

Advanced Analytical Capabilities

• Multivariate analysis-complete in-house capabilities
• Multidimensional scaling
• Conjoint analysis
• Two-and three-dimensional graphics/slides
• Comprehensive reports and presentations.

Introduction:

Satyam Associates is a full-service marketing research firm. Its objective is to assist businesses and organizations by providing marketing information with

• High Quality
• Totally Client Oriented
• Actionable
• Timely
• Creative
• Cost effective

High-Quality Research

Satyam Associates consistently delivers top-quality research services because of its

• Professional approach
• Highly experienced staff
• Rigorous training
• In-house performance of study functions, insuring 100% control
• Established quality control procedures
• Total commitment to quality

Quality Control Procedures

• Study design
• Field Work
• Coding
• Data entry and tabulation
• Analysis and report preparation

Satyam Associates is dedicated to providing marketing research of the highest quality. To insure the integrity of each phase of our work, we follow rigorous quality control procedures:

Study Design

·        We adopt research strategies that will yield actionable information

• We customize each study design to address precisely the marketing information needs at hand
• Our questionnaire design and testing procedures produce survey instruments that elicit accurate information and that are easy to process

Field Work

• Thorough screening of potential interviewer assures the intelligence, professionalism, and courtesy of Satyam Associates field staff
• Interviewers participate in a detailed briefing and training session on each project
• We monitor interviews on an ongoing basis and provide feedback, retraining, and skill enhancement
• We attempt to validate 25% of our interviews

Coding

• We edit interviews as they are completed to insure consistency and to identify and correct problems immediately
• We record verbatim responses from 33% to 100% of all questionnaires before developing code schemes
• We present clients with detailed code schemes in typed form for approval
• We train our coding staff rigorously and carefully inspect their work

Data entry and tabulation

• We perform 100% data verification to catch and correct mispunches
• Complete checking of tables eliminates processing errors and guarantees the integrity of numerical data

Analysis and report preparation

• Our approach to data analysis conforms to each studys information objectives
• We use many analytical and graphic tools to reveal key relationships in the data
• We apply appropriate statistical tools to asses the validity and significance of our findings
• We proofread each report thoroughly for accuracy and completeness

Total Client Orientation

In its relationships with clients,  Satyam Associates is guided by the following principles

• We and our clients are partners:

We share a commitment to finding the most effective solutions to marketing challenges

• We believe in developing in developing long-term relationships and work hard to maintain them
• When we have an established relationship with client, we will not accept assignments from competitors
• We strive to be flexible and accommodating in all respects-except when it comes to quality
• Whether you require a single function, such as interviewing or tabulation, or a complete project, we are in business to meet your needs
• We maintain close contact with you and are responsive to your requests
• We respect your deadlines- and meet them
• We complete projects to your full satisfaction

Fast Service and On-Time Performance 

To meet your deadlines, satyam Associates offers the following:

• Same-day estimates
• Proposals in a week
• Up-to-date information processing technology to speed the flow of the data
• Around the clock availability
• Total in-house control of research functions, enabling work to proceed concurrently on multiple tasks
• Flexibility to work outside normal hours to get the job done

Creative and Innovative research Strategies

In addition to using standard marketing research techniques, Satyam Associates is committed to pioneering new approaches to research problems. In response to our clients needs, we apply creative strategies in all study areas:

• Study planning
• Sampling design
• Questionnaire development
• Coding and tabulation
• Data analysis and report preparation
• Graphic presentations

Actionable Results

Satyam Associates shapes every aspect of a project to produce actionable information

• We develop a sound research design
• We draw upon our extensive experience in questionnaire design and seek creative solutions to research problems
• We formulate questionnaires that will elicit relevant information
• We develop customized field instructions and materials and pretest them
• We closely supervise field operations
• We use sophisticated analytical techniques to reveal relationships and trends in the data
• Finally, we produce reports that translate our findings into actionable marketing recommendations

Competitive Pricing

Satyam Associates strongly believes that in providing value to its clients. To accomplish this objective, we use the following strategies:

·        We keep overhead low

·        We perform research functions in house, avoiding subcontractors add-ons

·        We make cost containment a priority in the design phase and throughout the course of the project

Research Areas

Satyam Associates has experience in conducting research on a wide variety of products and services, including the following:

Consumer products

• Electronics
• Food and beverages
• Personal care products

Medical and Pharmaceutical products

Services

• Health care
• Financial services
• Energy/utilities
• Travel and recreation

Industrial and business-to-business products and services

• High-technology products
• Electronics and communications
• Chemicals

Nonprofit/Government Services

Ethnic marketing

Advantages

Satyam Associates offers its clients significant advantages

• Research services of the highest quality
• Total client orientation
• Rapid turnaround and on-time performance
• Creative, innovative research strategies
• Competitive pricing

Types of Studies

Satyam Associates has the expertise and capabilities to conduct many types of custom research studies. Our areas of specialty include the following:

• Market potential studies
• Market feasibility study
• Price studies
• Advertising and media research
• Corporate image studies
• Evaluation and tracking studies
• Market segmentation studies
• Market structure/profile studies
• Omnibus studies
• Readership and audience surveys
• Strategic consultancy

Services

Satyam Associates designs and conducts custom research projects. We offer the full range of marketing research services:

• Problem identification
• Study design
• Sample design
• Questionnaire design
• Data collection

Qualitative

Focus Groups

            One-on-one interviews

            Quantitative

            House-to-house interviews

            Urban and rural-national

            Mail surveys

            Telephone surveys

             Professional and executive interviews

·        Data entry and tabulation

·        Data analysis

Integrated analytical approach

            Multivariate analysis

• Report preparation and presentation

Working with US

• We appreciate the opportunity to introduce ourselves to you and thank you for your interest
• We are committed to providing you with

1. The highest quality of research
2. Attentive and responsive service
3. Creative approach to problem solving
4. Very competitive pricing

• We will be pleased to
  1. Write proposals for you
  2. Prepare estimates for you
  3. Discuss studies with you
  4. Conduct projects for you

• We are forward to hearing from you.

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